The Wheelhouse, a bicycle + coffee shop, planned to launch a digital store along with their brick and mortar. The problem was, despite their confidence and appearance in-store, they weren't quite sure who they wanted to be online. They asked if I could create a voice that would keep folks clicking through products even after they were finished shopping. I wanted them to be memorable even if you weren't interested in bikes or coffee. I wrote the product description for every item in their store. These are a few of my favorites. 

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